Harmeet Singh

Canadian Tire has jumped on a big annual task – shovelling snow – for its first socially-led campaign.

Canadian Tire surprised residents in seven snow-struck markets across the country by shovelling their driveways in the early morning hours and leaving them a branded shovel, asking them to shovel it forward – in other words, help your neighbours.

Read more: http://strategyonline.ca/2015/02/11/why-canadian-tire-wants-to-let-it-snow/#ixzz3Rf69446f